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Online Marketing Manager

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Company/Contact: 
YES! Magazine
284 Madrona Way NE Suite 116
Bainbridge Island, WA 98103
United States
Phone: 206.842.0216

YES! Magazine is seeking an Online Marketing Manager to engage and grow our online audience, combining passions for marketing, technology, and a better world.

YES! is a nonprofit, ad-free magazine and website that covers solutions to the critical social, political, and environmental challenges of our time. One of the nation's most respected independent magazines, YES! reaches over 170,000 magazine readers each quarter and draws more than 140,000 unique visitors to our website each month. Our workplace is lively, supportive, and collaborative and offers many opportunities to learn and grow professionally.

The position is at the YES! office on Bainbridge Island, within walking distance of the Seattle ferry.

Key Responsibilities
•Increase revenue from the web and our email list
•Increase online reach and influence via email, search, mobile/tablet editions, and paid promotion
•Support Audience Development Team (ADT) goals and colleagues

Tasks and Time

Increase revenue from the web and our email list – 60%
•Develop strategy, metrics, processes, and campaigns to engage our email and web readers and convert into paying customers and/or donors
•Create aesthetic email newsletters using templates, content from our site, and in-house ads
•Manage and segment email lists and send emails using email service provider
•Create effective web and email ads, marketing copy, and landing pages
•In both web and email, select content that will resonate with audiences, and create promotional opportunities around them
•Manage presentation of products in our online store

Increase online reach and influence via email, search, mobile/tablet editions, and paid promotion – 30%
•Develop strategy, metrics, processes, and campaigns to grow our reach and influence via these online channels
•Grow list of email subscribers
•Manage SEO and SEM strategies
•Research and develop a strategy for mobile/tablet editions
•Work with Media and Outreach Manager to support and coordinate on social media, media outreach, events, and partnerships
•Work with Education Outreach Manager to support education email newsletters
•Keep abreast of new opportunities and technologies

Support Audience Development Team goals and colleagues – 10%
•Attend ADT meetings, support and collaborate with other ADT members and projects

Core Competencies
•Results Orientation
•Customer Orientation
•Creativity
•Analytical Thinking
•Teamwork
•Flexibility

Skills and/or Knowledge
•Experience in creating online marketing campaigns, including HTML+CSS email and landing pages, and web ad text and graphics
•Experience in using web analytics to drive business goals and testingStrong design skills
•Strong commitment to our mission, interest in our content areas, and affinity with YES! readers
•Experience with sending bulk emails and deliverability issues
•High attention to detail and accuracyKnowledge of online marketing best practices
•Ability to systematically increase efficiency of tasks by taking advantage of evolving technology and servicesStrong project management skills
•Initiative and independenceFlexible, quick learner
•Ability to multitask
•Strong communication skills (listening, feedback, presentation, writing)
•Ability to work collaboratively in a consensus-based environment
•Proficient with Adobe Creative Suite, MS Office, and databases
•Desirable: experience with Google Analytics, Plone or other CMS, programming, subscription or membership marketing and/or nonprofit fundraising

Compensation: Full-time or part-time, depending on qualifications and overlap with current staff. Compensation in the 30s for full-time. Excellent benefits, including medical and dental insurance. Generous vacation policy plus 10 paid holidays.

How to Apply: Please email a cover letter and resume to: [email protected]. No paper applications or phone calls, please. We prefer the cover letter in the email body, the resume can be an attachment.

Applications will be evaluated as they come, but none will be accepted after June 24, 2011.

We are an equal opportunity, affirmative action employer. We welcome qualified applicants regardless of race, ethnicity, gender, and sexual orientation.

Location

YES! Magazine
284 Madrona Way NE Suite 116
Bainbridge Island, WA 98103
United States
Phone: 206.842.0216