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environment

Weekly Discussion: Can The Public Prevent Corporate Greenwashing?

A recent post on Fastcompany.com by Jamey Boiter asked the question, "Can brands launch sustainable campaigns without being accused of greenwashing?"

Small Actions Lead to Big Changes

Several years ago I read a book called the Art of Happiness. The book was a collaboration between the Dalai Lama and Howard C. Cutler (a western psychologist). The whole book was based upon discussions between the two men. At one point in the book Cutler asks the Dalai Lama, "Is there something that you do everyday to help humanity?" With a twinkle in his eye, the author writes, the Dalai Lama said, "Ah yes, there is something, I turn out the light when I leave the room." In that simple act there is a profound truth. I truly believe that the simplest acts can cause the greatest changes.

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