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Take a stroll down SustainLane.com...

SustainLane.com is a people powered website for all things Green. It combines the best elements of Amazon and Yelp to create a super-charged website that enables all of us to, “Go Green, Live Healthy, and Talk About It.” The user written product reviews are a great resource if you are looking for green products. There is also a frequently updated green job board. The content on the website is categorized by six subject areas: family living, food and drink, health and wellness, beauty and fashion, home and garden, environment and society. I frequently surf the site to read the articles posted under the environment and society page.

SustainLane is not just another green website it is on its way to becoming a fully integrated media company. Through its own websites and its strategic partnerships SustainLane Media has a real opportunity to impact consumer behavior in the US. Earlier this year SustainLane Media made a bold move to extend its reach beyond the internet. In April 2009 SustainLane Media signed a partnership agreement with Citadel Media (previously ABC Radio Networks) to create the largest green advertising network in the country. Citadel media is a leading broadcaster with more than 110 million weekly listeners across 4,400 affiliate radio stations. The SustainLane advertising network reaches over 34 million unique users each month. The partnership, “creates the first multi-media, fully-integrated platform designed to inform, educate and empower Americans to live a more sustainable lifestyle: SustainAmerica.” For more information on the partnership agreement read this Reuter’s article.

Recently Sustain Lane was featured on Greg Gumbel’s Economic Report which also included a brief cameo from our own Mayor Greg Nickels. Click here to watch the YouTube video of SustainLane on Greg Gumbel's Economic Report.